If I were to think of an advert, that uses a surrealist approach, the first advert I would think of is the 2011 Virgin Atlantic advert, created by agency RKCR. The ad resembles a James Bond opening sequence, to remind the customers of luxury, high class, travel and excitement. There is heavy influence from the Belgian artist Magritte, a surrealist. His unconventional work was witty, thought-provoking and challenges a viewers perception of reality. The advert uses more than just a nod to the Magritte style, with the ever changing skyline that causes you to look twice, unusual imagery and a focus on shape.
References
http://www.artchive.com/artchive/M/magritte.html
http://www.artexpertswebsite.com/pages/artists/magritte.php
The 20th Century Art Book by Phaidon 1996. Page 283
Excellent selection Jess. Perhaps it would have been good to describe the 'more than just a nod to magritte' by referring to substitution, metamorphosis and montage.
ReplyDeleteWell done.