Art and Copy is a powerful film about advertising and inspiration. Directed by Doug Pray, it features interviews and insights from industry insiders, from Creative Directors all the way down to the guy who pastes the finalised artwork up onto colossal billboards. I found this film to be very insightful and honest, it doesn't make a big hooray about the glamour of the industry, instead it chooses to showcase a few select creatives discussing their work.
One thing that I took away from this film, is how important a working environment is. In a segment about Lee Clow - Global Director of TBWA Worldwide, he was working in LA office TBWA\Chiat\Day and I was immediately struck by the office space! It had never really dawned upon me how a positive working environment is crucial when it comes to thinking creatively and positively. When legendary adverts such as Apple's '1984' come from such a creative and fun environment, it's easy to see how much of a strong influence a working environment can be.
Look...even the bins are creative!
TBWA images taken from http://www.notcot.com/archives/2009/08/a-peek-into-tbw.php
Art and Copy poster taken from http://en.wikipedia.org/wiki/File:Art_%26_Copy_Poster.jpg
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